Knowledge@Wharton
Social Media Endorsements: Where Will Marketers Draw the Line?
The rise of paid social media influencers is yet another skirmish in the game of cat and mouse between advertisers and consumers — but the stakes are particularly high.
Knowledge@Wharton
Why Having a Location-first Marketing Strategy Pays Off
Location-based marketing can give businesses a competitive advantage, says Carlos Garcia, co-founder and CEO of HYP3R, a location-based engagement platform based in San Francisco.
Knowledge@Wharton
How the Waymo-Uber Lawsuit Could Rewrite Intellectual Property Rules
The lawsuit brought by Alphabet subsidiary Waymo against ride-hailing app firm Uber over self-driving car technology has experts reexamining how trade secrets are handled.
Knowledge@Wharton
Under Pressure: The Shifting Landscape of Banking Regulations
Recent Wharton research analyzes how external auditors and bank regulations affect the discretion that banks have in loan loss provision estimates.
Knowledge@Wharton
Is Canada the Right Model for a Better U.S. Health Care System?
For many critics of U.S. health care, the Canadian system of universal health care has long been viewed as an alternative, superior model to follow. Could a similar system work in the U.S.?
Knowledge@Wharton
How Orangenius Seeks to Bind the Fractured Art Universe
Orangenius CEO Grace Cho and founding sponsor Denis Nayden want to unite the “creative economy” with business services to a highly fragmented market.
Knowledge@Wharton
The Promise — and Perils — of ‘Smart’ Contracts
Smart contracts promise to bring innovation and much greater efficiency to contract law. But what they cannot do is replace contract law itself, new Wharton research shows.
Knowledge@Wharton
Does Gender Diversity on Boards Really Boost Company Performance?
Conventional wisdom says gender diversity in the corporate boardroom improves company performance. But academic research says otherwise.
Knowledge@Wharton
Will the Thaw in U.S.-China Relations Continue?
U.S.-China relations had a rough start this year. Then relations became more affable. Can the need to cooperate overcome the risks of confrontation?
Knowledge@Wharton
Silicon Valley: A Peek Into the World of Young Entrepreneurs
A new book takes a look inside the insular world of Silicon Valley’s young entrepreneurs.