Lauder Institute News

New Wharton research reveals some surprising data about how consumers react to specific language used in word of mouth reviews, and why that language could lead some astray.

Companies and governments cannot afford to ignore the rising clout of the rural consumer, argues author and marketing professor Vijay Mahajan in his new book.

Two major Indian IT firms have set up women-only workplaces in Saudi Arabia. Will the initiative to empower women succeed?

President Donald Trump last week rattled many European leaders when he described the 28-member North Atlantic Treaty Organization as “obsolete.” What’s ahead for U.S.-Europe relations?

Despite falling in-store sales and store closings, some retailers find new ways to engage customers. What can struggling media companies learn?

Two Penn experts discuss the latest economic developments in China and Chinese officials’ reactions to what is happening in Washington.

Virtual reality, robotics and AI will spark a new appreciation for uniquely human traits like collaboration and emotional intelligence in organizations.

Can global ride-hailing startup Uber slow its rate of cash burn before losses start to threaten the company’s viability?

President Trump has signed an executive order to begin dismantling parts of Obamacare. Is it possible to keep some aspects of the health care plan but not others?