Many product innovations flop because companies focus on features instead of the job for which customers ‘hire’ them, a new book argues.
The Joseph H. Lauder Institute
256 South 37th street
2nd Floor
Philadelphia, PA 19104-6330
Many product innovations flop because companies focus on features instead of the job for which customers ‘hire’ them, a new book argues.
The Joseph H. Lauder Institute
256 South 37th street
2nd Floor
Philadelphia, PA 19104-6330