Most marketers are doing something called ‘p-hacking’ in data analytics, potentially leading to wrong results, according to new Wharton research.
The Joseph H. Lauder Institute
256 South 37th street
2nd Floor
Philadelphia, PA 19104-6330
Most marketers are doing something called ‘p-hacking’ in data analytics, potentially leading to wrong results, according to new Wharton research.
The Joseph H. Lauder Institute
256 South 37th street
2nd Floor
Philadelphia, PA 19104-6330