Japan and South Korea may offer lessons for China in shaping a national brand that gradually improves its reputation for quality, notes a Chinese expert.
The Joseph H. Lauder Institute
256 South 37th street
2nd Floor
Philadelphia, PA 19104-6330
Japan and South Korea may offer lessons for China in shaping a national brand that gradually improves its reputation for quality, notes a Chinese expert.
The Joseph H. Lauder Institute
256 South 37th street
2nd Floor
Philadelphia, PA 19104-6330