Digital Transformation: The Changing Role of the CMO

Former Westfield CMO Beth Ann Kaminkow discussed different facets of digital transformation and the changing role of the CMO with Knowledge@Wharton, during the recent “Fast Forward: Executive Strategies for Personal Digital Transformation” conference, sponsored by Mphasis.

The Joseph H. Lauder Institute
256 South 37th street
2nd Floor
Philadelphia, PA 19104-6330