Marketing maven Philip Kotler shares insights on how nation branding efforts can pay off in a conversation with Wharton’s David Reibstein.
The Joseph H. Lauder Institute
256 South 37th street
2nd Floor
Philadelphia, PA 19104-6330
Marketing maven Philip Kotler shares insights on how nation branding efforts can pay off in a conversation with Wharton’s David Reibstein.
The Joseph H. Lauder Institute
256 South 37th street
2nd Floor
Philadelphia, PA 19104-6330