Prof. Sudev Sheth on Building International Brands using History

Senior Lecturer Dr. Sudev Sheth

Lauder Senior Lecturer Dr. Sudev Sheth publishes new research on how old industrial mills can leverage their past to build global brands in the twenty-first century. The work focuses on the pioneering trends set by Pennsylvania-based Woolrich, Inc. and draws parallels to Arvind Mills out of Ahmedabad, India. How did these global textile producers turn into asset light companies? What strategies did they deploy to build premium brands in a globalized world? Read more to find out!

 

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