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Knowledge@Wharton

The Right Way to Do Mobile Marketing

Consumers spend 25% of their time on mobile devices, yet, advertisers spend just 12% of their dollars there. That’s about to change.

January 13, 2017   |   Knowledge@Wharton

Why Innovation Is Key for India to Surge Ahead

Speakers at the recent Wharton India Economic Forum in Mumbai discussed how Indian firms can stay relevant in the face of global competition.

January 13, 2017   |   Knowledge@Wharton

Transportation and the Cost of Convenience

Our transportation system underlies all of modern life, from moving us to our jobs to bringing yesterday’s Amazon order to our door. But there is a mounting cost to this convenience.

January 12, 2017   |   Knowledge@Wharton

The Science of Good Salesmanship

Author David Hoffeld says science can help sales people sell in the way their customers’ brains are wired.

January 12, 2017   |   Knowledge@Wharton

How the South Korean President’s Impeachment Trial Will Impact Businesses

Experts from Wharton and Stanford discuss the impact that the impeachment of South Korean president Park Geun-hye will have on businesses there.

January 11, 2017   |   Knowledge@Wharton

Can Government Be Run Like a Business?

Can business executives — such as those chosen for Trump’s cabinet — run government better, or are the differences too great?

January 11, 2017   |   Knowledge@Wharton

Is Blockchain the Next Great Hope — or Hype?

Blockchain, the innovation behind cryptocurrencies like bitcoin, is garnering great interest in many industries. But is it too early to predict its potential?

January 11, 2017   |   Knowledge@Wharton

Can an Ethnic Beverage Brand Challenge Coca-Cola in India?

The Indian beverages market is dominated by global giants like Cola-Cola. Can Paper Boat, a fledgling brand with traditional Indian recipes, hold its own?

January 11, 2017   |   Knowledge@Wharton

Will Canada’s Latest Cap-and-trade Program Fuel More Environmental Protection?

Experts discuss Canada’s latest steps to combat global warming.

January 11, 2017   |   Knowledge@Wharton

China in 2017: Why Stability – not Growth – Is the Goal

Political transitions on both sides of the Pacific will figure heavily in China’s efforts to keep its economy on track.

January 10, 2017   |   Knowledge@Wharton

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