Knowledge@Wharton

Fast-food giant McDonald’s is struggling with fractious franchisees and new competition in India. But the brand’s strong equity and aspirational image in that market will help see it through, experts say.

Acting Comptroller of the Currency Keith Noreika discusses the regulator’s view of fintech with Wharton finance professor Richard Herring.

Consumers no longer blindly trust publishers or marketers. That means a new tone is needed in how the two communicate, notes the author of this opinion piece.

Jillian Manus, a partner at an early-stage venture capital firm, takes on a challenging work environment where even forward-thinking men can feel lost.

TAG Heuer headed off digital disruption by embracing the connected watch, even though it made the company dependent on Silicon Valley. A new case study looks at the development of the Carrera luxury watch.

Shimon Peres’s son, Chemi, discusses his father’s memoir, notably his vision for peace in the Middle East.

Digital culture, fragmentation, distrust of big business and a heavy dose of skepticism are key facets of the millennial generation – and they have led to profound changes in mass marketing, advertising and messaging.

Fintech has the potential to broaden access to finance, but regulators need to ensure that algorithms don’t lead to unfair treatment of consumers, according to Patrick Harker, president of the Federal Reserve Bank of Philadelphia.

The use of contract workers is a rising trend among private companies and public entities. Although the practice is intended to save money, organizations may suffer other costs.

A NASA scientist looks at the science and economics of climate change and offers solutions on the societal and personal levels.