Knowledge@Wharton

A tweet on a brand renaming has opened potentially big new markets beyond breakfast for the restaurant known for serving pancakes. The trick will be to capitalize on the social media buzz, experts say.

Although many companies are uncertain how the General Data Protection Regulation that went into effect last month will impact them, one thing is clear: They will not be able to target their advertising as freely as in the past.

Infrastructure projects are expensive, divisive and downright complicated — but they’re also critical to the health of the U.S. economy, says Wharton’s Robert Inman.

The recent Royal Wedding was a reflection on a grand scale of the current trends in the wedding industry.

At the seed stage, the best bets are startup founders who have an understanding of the risks and struggle ahead, says venture capitalist Josh Kopelman.

The unemployment rate in the United States is the lowest it has been since 2000, but employers can’t find enough skilled workers to fill jobs.

Today’s startups seem intent on building up quickly and selling to the highest bidder. But it’s better to build a lasting business, a new book says.

Virtual reality is not just good for gaming. It’s also a tool for developing human connections, says the author of a new book.

The terms Bitcoin and blockchain are often used interchangeably, but there are differences among the groups comprising this innovation, Wharton professor Kevin Werbach says.

The vertical nature of the merger as well as big shifts in the media landscape paved the way for the recent ruling, experts say.