Experiential gifts resonate at a deeper level than material gifts, Wharton’s Cassie Mogilner finds, forging a stronger emotional connection between the giver and recipient.
Experiential gifts resonate at a deeper level than material gifts, Wharton’s Cassie Mogilner finds, forging a stronger emotional connection between the giver and recipient.
Former Westfield CMO Beth Ann Kaminkow discussed different facets of digital transformation and the changing role of the CMO with Knowledge@Wharton, during the recent “Fast Forward: Executive Strategies for Personal Digital Transformation” conference, sponsored by Mphasis.
Deftly managing the duality of analog and digital operations is a must for today’s businesses. But what anchors these digital efforts is a focus on the customer, says Mphasis executive Dinesh Venugopal.
Barnes & Noble is hoping that a new focus on community will save it from suffering the fate of former competitor Borders. But the company has made a number of recent moves that are contradictory to that goal, Wharton experts say.
Companies used to worry mostly about risks they could see were coming soon. Robert Meyer, Howard Kunreuther and Erwann Michel-Kerjan from the Wharton Risk Management and Decision Processes Center discuss how that has changed over the past few decades.
The U.S. Golf Association is developing technologies to help golf courses cut water bills and make them more self-sustainable.
Fall 1962 was the most dangerous period in the post-World War II era, says Bruce Riedel, author of the book ‘JFK’s Forgotten Crisis’, which deals with the Sino-Indian war.
The White Elephant Game often leaves players wishing for their neighbor’s gift. There’s a way to make holiday gift swapping a better experience, say Daniel Fleder and Kartik Hosanagar in this opinion piece.
A company’s investment in digital transformation will pay for itself and the return should come quickly, according to Rajeev Sawhney, president of strategic business at Mphasis.
Does intensive internal training of employees lead to higher profits? Research shows that in knowledge-based industries where the main asset is skilled professionals such as software engineers, the answer is yes.
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