Monthly Archives: December 2015

The record-breaking worldwide debut of ‘Star Wars: The Force Awakens’ is the result of clever marketing and distribution by Disney. What lessons can other companies learn from the launch?

This month, women were elected to local government offices for the first time in Saudi Arabia. It was also the first time they had the right to vote. What will this mean for women’s rights in the region?

Experiential gifts resonate at a deeper level than material gifts, Wharton’s Cassie Mogilner finds, forging a stronger emotional connection between the giver and recipient.

Former Westfield CMO Beth Ann Kaminkow discussed different facets of digital transformation and the changing role of the CMO with Knowledge@Wharton, during the recent “Fast Forward: Executive Strategies for Personal Digital Transformation” conference, sponsored by Mphasis.

Deftly managing the duality of analog and digital operations is a must for today’s businesses. But what anchors these digital efforts is a focus on the customer, says Mphasis executive Dinesh Venugopal.

Barnes & Noble is hoping that a new focus on community will save it from suffering the fate of former competitor Borders. But the company has made a number of recent moves that are contradictory to that goal, Wharton experts say.

Companies used to worry mostly about risks they could see were coming soon. Robert Meyer, Howard Kunreuther and Erwann Michel-Kerjan from the Wharton Risk Management and Decision Processes Center discuss how that has changed over the past few decades.

The U.S. Golf Association is developing technologies to help golf courses cut water bills and make them more self-sustainable.

Fall 1962 was the most dangerous period in the post-World War II era, says Bruce Riedel, author of the book ‘JFK’s Forgotten Crisis’, which deals with the Sino-Indian war.