Penn Lauder CIBER is supporting the development and implementation of a new Hindi language track for the joint MBA/MA in International Studies and JD/MA in International Studies degree programs at Penn.
India’s growing global importance makes it almost anachronistic not to offer a rigorous MA degree track providing students with a thorough understanding of India as a society, a culture, and an economy. Hindi plays an important role in networking and informal business communications. It is one of the most widely spoken languages in the world and continues to be a language of every-day communication in India. Without adequate language skills, one has limited access to the growing business sector in India’s rural market as well as to activities in the large nonprofit sector. Developing high linguistic proficiency in Hindi opens the door to understanding and responding to the cultural variables that shape communication. In addition to developing an Advanced language-for-business curriculum, implementation of this new language track entails the creation of a new regional survey history course tailored to the needs of business students and support for the development of other new courses focused on India and the South Asia region.
This week-long workshop is Penn Lauder CIBER’s signature program, developed and refined over the past 8 years. The workshop teaches language educators to design curricula for teaching language for business communication, integrating business fundamentals and second-language pedagogy. The institute is co-taught by experts in language pedagogy and business administration through a case-study, project-oriented approach, with opportunities for materials development and instructional practice. Business topics include measuring risk, writing a marketing/business plan, building a team, reading a profit-and-loss statement, and negotiating a contract. Pedagogical topics include language for specific purposes and task-based instruction; language skills and functions and objectives appropriate for business, intercultural communication, and sociolinguistics; and curriculum design.
In a new feature for this grant cycle, in-depth, hands-on curriculum design and break-out sessions for specific languages and target populations―such as K-12 teachers, college and university instructors, and doctoral candidates―are being planned.
Educators from Pennsylvania are eligible to receive continuing-education credit under Act 48; continuing-education credit for K-12 teachers from other states is often possible to arrange.
Penn Lauder CIBER is partnering with language teaching experts from the University of Pennsylvania and the Graduate School of Education to design and deliver pedagogy workshops for language faculty at Penn and area higher education institutions, with a focus on innovative and sound course design and materials development for business language courses.
The content of the workshops may include such topics as adapting meaningful course materials in the business language course to proficiency guidelines; teaching for Advanced- to Superior-level speaking functions in a business language course; using teaching materials, such as case studies and simulations, for professional-level language proficiency; business content and language learning goals; and adapting materials in teaching LCTLs for business language courses.
Penn Lauder CIBER offers week-long internships on a competitive basis to highly qualified candidates who regularly teach language for business purposes. This experience provides first-hand exposure to business practices for the purpose of enhancing teaching practices and materials. The internships take place at the Lauder Institute’s multiple summer immersion sites. Locations presently include Brazil, China, France, Germany, India, Japan, Mexico, Russia, Spain, and Tunisia, but are subject to change each summer.
Interested participants will be asked to submit an application to join a summer immersion program to observe classes, attend corporate visits, interview partners, and observe business operations. Two instructors will be selected to participate in this program each year. Each participant will be expected to conduct a workshop at his/her home institution.
In conjunction with Penn’s Graduate School of Education, Penn Lauder CIBER coordinates twice-yearly half-day Saturday conferences designed to assist area K-12 teachers in building business and economic content into high school curricula through materials development, use of technology, and multimedia projects. The conferences are targeted primarily to K-12 teachers in the Greater Philadelphia region, including New Jersey and Delaware. Continuing-education credit is available through state departments of education.